We've all had those nights lying awake, thoughts racing and taking us through memories and emotions. Deep in the quiet of the night, ideas and self-reflection come to life for me.

One concept that I have been exploring this summer​ is benevolence. I have discussed it a couple times on SNL.

While it may be viewed skeptically, benevolence often gets a bad rap when incorporated with​ profits and business.

However, I'd argue it takes courage and a commitment to consider incorporating it. ​

I would even go as far as to say I am becoming convinced that, over time, it is ​a valuable strategy​ for new projects with PMF issues​ to consider.

read more on Thriller