Sling TV will now put ads on your screen when you pause live or on-demand content, according to an announcement from its parent company, Dish. But you won’t have to deal with this extra dose of ads if you don’t want to — the pause ad example shared by Sling TV says you can “turn off Pause Ads” from the settings menu.
That comes as a relief in an industry where it’s getting harder and harder to escape intrusive pause ads. Want to stop a show to get a closer look at something on your screen? Or maybe you want to admire a close-up of your favorite actor for a little bit? Well, pause ads make that nearly impossible, as they often take up all or part of your screen.
This goes without saying but streaming services are not making the money they want because the infrastructure and overhead is too expensive. The future is value for value and better yet it is actually spending time with friends, family and people you like doing things that you enjoy.
They are desperate.