One could argue that a superior money encourages you to do business with faceless brands. Pay and done. So you can focus on your specialization and maintaining the friendships you want to maintain instead of maintaining "friendships" just so you can buy things from them.
Its great if you want to shake your supplier's hand. But maybe there's a reason people are more likely to do business in BTC if they know/trust the other party. And maybe this "preference" to transact in BTC with trusted people isn't a good thing.