The Jays are interesting because they are owned by Rogers who are a massive telecommunications and media company that use the Jays as content for their media brands and as a way to advertise the rest of their business lines. So they might be perfectly happy to not make money on the Jays because they drive revenue for other business lines.
The Jays are interesting because they are owned by Rogers who are a massive telecommunications and media company that use the Jays as content for their media brands and as a way to advertise the rest of their business lines. So they might be perfectly happy to not make money on the Jays because they drive revenue for other business lines.