Simulacra and Simulation is known for discussions of images and signs, and how they relate to our contemporary society, wherein we have replaced reality and meaning with symbols and signs; what we know as reality actually is a simulation of reality. The simulacra to which Baudrillard refers to are the signs of culture and media that create the reality we perceive: a world saturated with imagery, infused with communications media, sound, and commercial advertising. These simulacra of the real surpass the real world and thus become hyperreal, a world that is more-real-than-real; presupposing and preceding the real. In this world apathy and melancholy permeate human perception and begin eroding Nietzsche's feeling of ressentiment.