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They need to enter new verticals, and try to enter new markets (Africa, Eastern Europe and Asia).

Maybe make a $5/mo equivalent version or something...

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I think it's already available in 190 countries... it only excludes China, Crimea, North Korea, Russia, and Syria​. Not much verticals to address, other than increase there reach in existing countries. It's very big here in Korea already.

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It's definitely correlated. I remember reading most consumer categories (eg nike) are taking a hit so it might not be related. If the decline is caused by password sharing crackdowns though, then this might be affecting people a lot like DRM did.

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Yes, but only the poeple that pay for their service can now watch it. Eventually, people that need it will sign up.

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