Good question, the benefits include offering 'signal' to the bitcoin space as opposed to the 'noise' the other publications like Bitcoin Magazine are putting out. For example they are focusing a lot on ETF's and politics atm, which takes the light off what Bitcoiners are truly trying to achieve. Another reason would be to grow your own personal brand. And its a net positive for our magazine, the stories and the community are what makes it. Nothing more, nothing less.