Right but it seems like muting is the most cost effective way of curating our personal experience.
Whereas downzapping curates EVERYONE's experience.
It's important to get the incentives right, but this has been broadly and deeply studied by economists.
We know that communities under provision policing if individuals bear the entire cost of that policing. The incentive to free-ride is too high.
In the mean time, though, I'll start downzapping more often.
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