185 sats \ 4 replies \ @andyleroy 24 Aug 2022 \ on: I'm Lyle Pratt, Founder of Vida. AMA. bitcoin
Thanks for taking time for an AMA - your product looks great. I'm curious as to what has been most successful so far in your marketing efforts? It looks like you may have challenges of both building a marketplace - and attracting people to offer their time via a call/message on Vida - while also building the distribution to attract "regular" users?
Ahh, the classic "chicken or the egg" 2-sided market place problem! This problem is why the product is currently focused on helping Creators monetize their existing audiences. Creators have a need for new tools to monetize their existing audiences, Users have a desire to have access to Creators and Influencers they respect, and Vida provides the tools to facilitate this (while also growing our network). Today we do this via our Link Page and Twitter Bots, but soon also with plugins to let users Pay to Post messages on Twitch/Youtube live streams, and many other similar features.
reply
Thanks, this makes a lot of sense. What kind of marketing/outreach/etc efforts have been most successful so far at getting these tools and plugins Vida offers in front of the creators and users?
reply
We've been fortunate to have many creators that are also Bitcoiners reach out to us, but we've also been successful in reaching out to existing users of products like LinkTree. When we talk to these people, we always focus on our Vida Partners program, which aligns the incentives such that, as they use Vida, they also help grow the network, and in return earn residual ongoing bitcoin. Vida Partners incentivizes each creator to bring on their creator friends, who then bring on their own audiences, who then grow the network even more.
reply
Very cool, thanks for all of your insight. I hope everything continues to go well!
reply