I too find it nauseating when people obsess over price. I wouldn't mind it so much if they talked at least as much about what they hope to do when they're rich. If getting rich isn't the means to some end, then getting rich is the end goal which I find depressing.

A lot of people wait until they're rich to worry about who they are and what they want in life, and at least from what I can see, it's very difficult to answer these questions when you aren't resource constrained.