I thought about this but if you market to sports fans they are most likely to talk about sports and if I am going to go to the trouble of taking time, effort and money to market I wouldn’t want to handcuff my own territory because it worked.
I think the broader point is the territory and broader SN growth needs to be synergistic if we are going to maintain good diversity of subject matter.
Another way to think about it is that drawing in a bunch of new people gives the other territories a chance to appeal to them. Some will do better jobs of that than others.
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