I think fairness is very loaded since everyone's idea of what is fair is highly dependent on their worldview.
In this case, I believe fairness means something closer to equality. (but more like equality of treatment than equality of outcome)
The fairness I value highly is justice. Like you say, people have many conceptions of fairness and some of them don't rate very highly with me.
I was also joking. My fairness score is pretty high.
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That fits, justice is a form of equality of treatment.
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