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A political party is a coalition of various groups.
A candidate tries to build a coalition of voters with a unifying simple message such as build a wall or no new taxes.
Trump won in 2016 by emphasizing a border wall (Mexico).
His emphasis this year should be inflation and immigration.
Most voters are single issue voters, i.e. one issue trumps all other issues
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It doesn't has to be everyone, just enough of them. The same happened with Macri here. I didn't voted for him because I was a conservative. Yet the movement got defined by the ones who do are. What's the compass of the ones that don't fall in that category? So far I see, none, and that's the reason they lack representation in a viable alternative. I personally was saved by the movement others created, so it's not a moral judgment, but I'm just pointing to a void that will ensure pervasive bi-partidist political crisis.