Interesting, I am actually coming from both of those groups. An "IRL" business owner, and also starting to shift myself to a bitcoin standard personally.
I don't necessarily think I need any convincing of anything. I am fully on board and doing whatever I can to advance bitcoinization. That's what I meant by "preaching to the choir".
It seems to me the way to get a new leg of adoption is to get people out of their comfort zones somehow. This means
  1. bitcoiners should aggressively try to stay within a circular economy. I believe thoughtful spending generally has immense power in a data-driven world.
  2. receptive normies need to be given some breadcrumbs to follow, but honestly also probably some hard incentives. Promos, discounts, just like the old days where people just gave away bitcoin.
The issue to fight on this leg of adoption, IMO, is echo chambers. Its a bigger societal issue, but bitcoin is also bigger now so the challenges evolve.