After the fact, we all found out that FTX was selling paper Bitcoin, and in the end, many people lost a lot of money. This had the minor, short term effect of keeping the price from peaking during the bull run 4 years ago. Now, with all the ETF's, the natural question is, is there sufficient oversight, are the ETF's really holding the amount of Bitcoin they say they are? Or are they selling paper Bitcoin, and in the end, the people who bought them will lose their shirts, again.
When will people learn, there is no shortcut. You either own Bitcoin, or you own a promise of Bitcoin. History is full of those promises being broken.