Brand preferences between Boomers and Gen X is largely the same, though Boomers prefer Ford while Gen X prefers Chevrolet.

Millennials have very similar tastes as the previously shown Gen Xers, with only a few brands swapping places.

Meanwhile, Gen Z is unique in that a non-American brand (Honda) is its most popular pick. Zoomers are also the only generation with Volkswagen in its top 10.

Looking at the rankings as a whole, another interesting takeaway is Hyundai’s grip on sixth place across all U.S. generations. Alongside Kia, the two Korean brands have made a big push into the American market over the past decade. They currently command a 10% market share in the U.S., which is double of what it was in 2008. 🔗Via Visualcapitalist