Reasons that occur to me (which are strictly SN’s fault and we should fix because I want long form content here):

1. If you want to get to the comments it’s a lot to scroll through (particularly on mobile)
   • perhaps we should display the first 500 words, then ‘read more …’
2. We don’t format long form content super well
   • we should probably introduce a an “article” post type that has larger text