Facebook users also aren’t there to see ads.

But as long as that is the game social media platforms play, there is an opportunity for someone to come along and offer users financial upside.

The real winning approach here IMO is to offer opt-in ads, where users get paid if they want ads (because their attention is valuable), and suffer no mental costs of sitting through ads if they don’t want them.

I agree that it’s unproven Lightning can compete at a meaningful scale, but this is true for all Lightning applications, not just social media.

bitcoin

Your attention is worth more than you think…

Facebook users aren't there to make $$$. They're paying for a service with attention instead of cents or sats. Some people find value in ads. It's how they discover new solutions to their problems. It's not necessarily a market that's ripe for LN to eat away at. Both models can coexist but it's yet unproven that LN can compete at a meaningful scale.