The reason why big companies were the ones to do usage based payment was because there was no way to implement micropayments other than monthly invoices. Other than bitcoin, there still isn't!
Bitcoin is clearly the technical innovation micropayments have been waiting for, but the question is will people still resist micropayments for content on the internet simply because it can be so annoying to deal with. My inclination is yes. No one wants to have to think about paying per second they read an article or paying per click of a link. There's also the issue of rejecting most of your content consumers before they even reach you (if you paywall your content--even on the micropayment level).
Maybe what makes mictopayments work on the internet is the combination of the technical innovation of bitcoin and the social innovation of mostly voluntary payments. There is something about zaps that makes them not annoying. What is it?
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