NWC is actually a big part of Alby Hub, not just for the self-custodial aspect but the idea of seamlessly connecting your node to all your apps you use. "Bring your own wallet" to many apps, similar to the "Bring your own client" idea we see in Nostr and Podcasting.

We are seeing a trend over time that more and more apps are integrating lightning, and rather than having separate inbuilt wallets per app, we see the ability for apps to seamlessly connect to your wallet as a superpower.

Soon Alby Hub will show more stats about usage across apps - for example in the transaction list you can already see what apps make what payments. Alby Hub will really show what is possible with open source programmable money.