The key to success is leveraging your unique advantages. For some, it’s their network, for others, it’s experience in the field, and for others, it’s having personal funds. There’s no universal ‘better way’—just focus on what you bring to the table and what your target market needs.

The biggest threat to your company’s success is losing sight of that core goal: making it work. Often, it’s ego that gets in the way—whether it’s wanting to change something for the sake of it or believing your approach should be different from the market’s reality.

The only advice that generalizes well? Fish where there’s fish. Focus on what works, not what you wish worked.