This chart ranks America’s most popular cars amongst different generations. Data was sourced from Insurify, as of August 2024.
To create this ranking Insurify analyzed car ownership rates by brand and model across different generations, based on 4.5 million customer applications between 2023 and 2024.
They followed the Pew Research Center’s definition to categorize the generations:
  • Baby Boomers: 1946–1964
  • Generation X: 1965–1980
  • Millennials: 1981–1996
  • Generation Z: 1997–2012
Rankings are based on a car model having the highest rate of ownership in a generation versus the national average for that model.
I thought there would be more SUVs on this list. Apparently only boomers buy SUVs. I guess I am a boomer at heart.
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I may be wrong, but I think that as we get older we forget about sports cars and want safer ones.
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Safer, more efficient, more reliable, cheaper to maintain.
I understand why guys buy sports cars again when they get older but when you have a family an SUV or Van makes the most sense.
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Why is the f series a popular truck?
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