The collapse of one of the most famous and profitable ghost writing companies
By the end of 2021, JeVon McCormick (the CEO), Zach Obront and I (co-founders) got the company to $21 million in gross sales. We’d totally revolutionized the professional book publishing services space, and got famous for publishing the massive bestseller Can’t Hurt Me by David Goggins.
This was the peak of the company. We had a great team, everyone was bought in, everyone was working hard, and we had amazing plans to scale to $100m a year and beyond.