OpenAI's ChatGPT leads the generative AI market, accounting for 82.5% of total web traffic among 40 generative AI tools analyzed in the study.

In August 2024, OpenAI said ChatGPT recorded over 200 million active monthly users.

In general, chatbots like ChatGPT, Claude, Perplexity, and Gemini are the most popular type of generative AI tool, followed by image creation tools like Midjourney.