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Hi, I'm the coffee shop guy.
Look about the discount, I personally don't think it'd make a difference at all.
I've heard so so many times "oh it's going to be a million dollar cup of coffee in the future so no" and variations of that.
Would it being a $950,000 cup of coffee in the future make it better for those people? Probably not.
I have a talk at Adopting Bitcoin this year called "You can't buy coffee with Bitcoin" about this, and a few other things.
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Have you tried it or are you just speculating?
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We do need more bitcoin merchants. But existing bitcoin merchants need to also incentivize customer to part with their bitcoin by giving them a discount.
5% off should probably do it.