I don't prefer it, but I can imagine and put it to you: bunch of corporations sign onto some big lightning liquidity provider, and start issuing their own assets, like rewards points, for instances. For the first time, you would "own" them as long as the company existed, and you could trade them with other people on the lightning network. Of course they always belong to the company because the company would need to redeem the asset. But I don' think Wal-Mart or McDonalds will go out of business soon.