After a certain point, hodling isn't the challenge. It's helping others see enough value that they'd buy and hodl themselves. In one way this depends on a foundation of distrust of the fiat system, awareness that accounts get frozen if you do anything which is sufficiently outside the norm, and a desire to take matters into your own hands. Another angle is to see all of the above and realize that long-term, decades from now Bitcoin will still be here providing value while other systems crumble. So you buy and hold and over time you realize that all the materialism that makes one want to get rich in the first place is a kind of poison. Lambos aren't worth the sats. Hodl on friends, be kind, and enjoy each day.