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So this is another bill pay service.
EazyPay is being paid in fiat. Users of the Binance App are able to pay to merchants that use EaszyPay, but conversion occurs on Binance and the merchants receive fiat.
Baby steps, I guess.
See also another article, found in a different post here on SN:
Users of Binance App in Bahrain can pay 5,000 Merchants that use EazyPay #72818 https://www.itp.net/emergent-tech/binance-partners-with-bahrain-eazypay-for-crypto-payments