The question that arises is how can one talk about the utility or benefit that a good offers without stipulating the end that a particular good serves? According to Carl Menger—the founder of the Austrian School of Economics—individuals ordinally rank goods in accordance to the ends those goods are thought to accomplish. Various ends that individuals find subjectively important in any given moment are valued in a descending order.

The Austrians strike again! They have a more common and common sense method of handling economics. For instance, you do not ordinarily buy bitcoin as a end to itself but as a means to an end.