In the streets, on social media, on television and on the radio we are always bombarded with advertising and attractive "offers". My question is: Are they real? Have you ever bought something on "sale"? Is there any way that consumers can benefit from it?
Every time I see promotions and offers in restaurants (usually fast food restaurants) I just think that they are selling us products that are about to expire... or that have already expired perhaps.
Something very funny happened to us, we wanted to order pizza at home, so I went to the website and saw this:
Two promotions with different names, different prices but offering the same product: 2 large classic pizzas
I want to clarify that 49.9 soles are approximately 7.53
I searched and checked thoroughly to find the difference, but I really didn't find anything. My only conclusion is that if you buy the cheapest promotion you will get a pizza with dubious ingredients.
When a corporate like Pizza Hut run a promotion, it is not to shift ingredients near expiry. It is to achieve a revenue target set by their bosses which is nearing due.
Interesting, I understand. My doubt is because those prices seemed too suspicious to me, in addition to two promotions for the same product but with different prices. This month they have also been doing flash offers where they offer you a large pizza for 10 soles ($2.68)
Advertising takes advantage of this connection to create a positive association, persuading and instigating the desire to purchase, through the influence of promotions.
Yes, of course, but is there a way for the consumer to really benefit? Or are these promotions with traps?
I believe there is no way to benefit. The ads are designed to make consumers think they have the upper hand. It was never about a fair deal
Exactly, a company is never the one that loses profit. I am honest, sometimes I feel attracted by promotions, not only on food but with other types of products and I always ask myself the same question. Something very common is that they raise the price of a product and then place it as an "offer"
A/B testing
They're tracking which promotion you convert on to decide which promotion will get marketing budget
That explains why there are 3 different promotions for McFlurry and Happy Meals in the McDonald's app.
Thanks for that information
Who guarantees the quality of these promotions? Who protects us, the consumers, against these supposed discounts? What does your friend @bief57?
You must protect yourself