After some positive feedback from k00b on a comment I made, I decided to get a media kit in the works for SN so everyone has access to quality promotional materials for growing Stacker news, a territory, or persona.
The primary purpose of a media kit is to equip bloggers, YouTubers, influencers, makers, doers, companies, and projects with the tools to link to and portray SN the way we want to be portrayed.
A media kit typically includes brand logos, color hex codes, fonts, brand language & tone, product offerings, videos intros & highlights, production templates, website banners, and more.
For stacker news, I put together what is just the beginning of a suite of promotional tools that can be used by writers, websites, blogs, social media influencers, podcasters, YouTubers, and even as print media. We will expand this as needed through iteration, community contributions, and zaps.
Use this media kit at your discretion to drive traffic to your favorite territory, profile page, favorite post, or even just your own referral link to SN home feed.
If you would like to add to this media kit, please let me know. In FOSS fashion, I want us all to build this.
Brand Logo
We need official png files of the "SN" logo as well as "Stacker News" logo. Can someone upload hi-res logos in the comments?
Brand Language
This is up to the owners but here's some lingo that I propose. Again, since nobody can stop you from making up your own catch phrases, I welcome any contributions you might have for any brand language.
Stacker.News
Do Work. Earn Sats.
Stack News.
Stack Sats.
Stacker.News
Earn Sats.
Stacker News. It’s like Reddit but you earn sats.
Stack News.
Stack Memes.
Stack Music.
Stack Art.
Stack Movies.
Stack Podcasts.
Stack Sats.
Brand Font
Is there an official SN font that we should be using in all of our media?
Color Hex Codes
As far as I can tell, these are the only hex codes that the site uses. Maybe k00b can confirm the exact hex codes and I can get them added to the next version.
SN Yellow:
#f8da5e
SN Black: #000000
SN White: #ffffffWebsite Banners
These banners are all just static banners and in limited sizes but as we grow and get more zaps, we can expand these and make them more targeted for each territory and niche. I just paid like $30 to have these made on Fiverr. If you want to make some for your own territory or niche, please feel free to make it happen and we can get the added to the media kit for everyone to use.
970 x 250
728 x 90
320 x 50 (Mobile)
250 x 250
300 x 250
300 x 600
That's it for now. I will do some outreach to get any bitcoin influencers and see if they're interested in adding a banner to their site. I will probably make an entirely new post about how we can do some outreach to actually get people to add links and banners to SN.
Please don't be shy. If you want to contribute to this media kit, please just comment with ideas, recommendations, images, brand lingo, etc.
Stacker News' Brand Book & Media Kit 1.1
Peer-to-peerPay-to-post