That is the socialistic point of view, to be exact. This way the consumers can wenge about “price gouging” and all the other little affronts they think they are receiving.
They never say much about getting a great bargain! 
Envy rules socialism, communism and mixed economies.
People just can’t see that. 

Rothbardian_fanatic

econ

Who Sets the Prices for Goods?

The idea of consumer sovereignty is often hard for people to grasp. I think it's related to the appeal of seeing oneself as a helpless victim of conspiring power brokers.