Some of the things we already did, like enabling users to earn bitcoin simply for walking, as well as gamifying and simplifying UI. It's important for us that users can find ways to get familiar with everyday earning, before doing a significant action like a purchase.

And there are other things which we are working on the UI / UX side.

Sometimes, the connection to, and education about Lightning still plays a role. For example we get questions like "how can withdraw my sats to my Coinbase wallet".

This means that many still have a singular point of entry into Bitcoin, which is frequently a company like Coinbase.