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X (formerly Twitter) was acquired by billionaire Elon Musk in 2022 and has since been the subject of ongoing debate.
This chart, using data from Brand Finance, illustrates the decline in X’s brand value following Elon Musk’s acquisition in 2022.

Methodology

Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach, a brand valuation method compliant with the industry standards set in ISO 10668. This method estimates the likely future revenues attributable to a brand by calculating a royalty rate that would be charged for its use, resulting in a ‘brand value’ defined as the net economic benefit a brand owner would achieve by licensing the brand in the open market.
It is important not to confuse brand value with the value of the company as a whole.
Such paper valuations are bullshit. Everything is valued at the price someone is willing to buy it for.
I recommend checking out the latest Joe Rogan episode with Elon #2223. He didn't buy it to make money, but to protect the public square it represents.
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Yeah, right. Protect the public square. You guys seriously aren't picking up this dude's horrible vibes?
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No way. Elon knows what he is doing. Elon is so smart. He's going to save it.. right!?? He's going to save all of us, right!!!????
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All? It's a crowd of people!
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He's taking us to Mars too. To save us from this dreadful planet.
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Us ? you? Ahahha
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Me for sure. I'm pretty high on the list I am told.
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It shrank that much because of musk, or was it overvalued to begin with? Maybe musk was just left holding the bag?
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I have these doubts too, but I think it will be a mix of several factors.
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He also had doubts of its value when he purchased it. Thats why he didnt want to buy it.
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You may have noticed that these figures are not the market capitalization.
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You wont know the actual value until musk sells it. Do you think he ever will? I think he enjoys owning the platform.
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I don't think Musk is in it for the money, he likes the power and attention!
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I will keep repeating it while this all unfolds.
Elon is a bad man...
He has never helped you one time. And he never will. He is an egomaniac..please, pay attention.
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I believe that one of the causes is the decrease in financial support from the advertising market. Elon Musk is a controversial figure, everything brands hate
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wow.
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