By Jane L. Johnson
Disgruntled customers who don’t want to follow the company’s rules are now appealing to US antitrust law to force Birkin to bend to their wishes.
Hermes continued to deny any wrongdoing, and the judge responded that, “Hermes can run its business any way it wants...the fact that a lot of Hermes customers may not be able to get a Birkin bag is not a Hermes antitrust problem.”
Indeed, a company can produce as it wishes or more precisely, as it thinks is most profitable. Calling it a birkin rather than a bag is much like calling a deranged man a woman and letting him into the women's restroom. However, the company still has a right to produce at the rate it desires.
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