Getting any merchant to use Bitcoin/LN is a step forward, regardless if they convert it back to fiat.
Any increase in use of LN effectively increases demand for Bitcoin, even if at one end of the trade it gets converted back to fiat. Increased demand for sats as a medium of exchange on LN is just as good, if not better, than hodling sats as a store of value.
This is why the work that Strike is doing is so important.
Giving customers the ability to pay with sats means you are not subjecting them to the tyranny of the state. That is the reason.
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