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So to verify yourself and get access to the site you need to know how to manage a digital key and host your own website? Maybe in the case of a celebrity, but who's to arbitrate whether that celebrity is the rightful claimant of the nym?
No. Sorry, I updated my comment too late. It should be optional (I thought this is obvious)
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Yes I'm misreading your question also, I forget it's a name staking scheme. But nonetheless, who's to certify the website and certificate corresponds to the person?
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Well, that's a good question. There is always a slight chance of being fooled.
But I would say SSL certificates improved internet security a lot.
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Do you mean EV certificates? That is foundationally tied to comparing against government IDs and registrations.
Strangely, the state of Illinois created a government key server for exactly this problem, to tie physical identification to a digital certificate to aid in licensure and registrations through email and such. It wasn't very popular, though still in place.
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What are EV certificates? I mean SSL/TLS certificates. The ones Let's Encrypt is doing.
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A letsencrypt cert doesent validate anyone's identity other than confirm the controller of a domain's nameserver has control over the web server.
An EV certificate is how companies like google and paypal can get that green checkmark or background in your browser's url box indicating that the certificate issuer has confirmed the identity with government ID, articles of incorporation, a letter from a lawyer and a notary public of the person or company the certificate was issued to.