Price going up doesn't orange-pill anyone. If you're not already orange-pilled, all the higher price does is attract people looking to make some more fiat.

That said, once these people have a foot in the door, they are incentivised to start doing some research on Bitcoin. If they start to understand what it really is, they can become orange-pilled, and then the price falling will test them.

Price rises attract new blood. Price drops shake out the weak and leave behind the orange-pilled. Rinse and repeat, cycle after cycle.