I'm just going to come out and ask the question we're all asking (I'm kind of joking here, but I certainly find this trend annoying). What's up with fast food restaurants revamping their facades and interiors to look more "contemporary" and marginally upscale? Who are they trying to fool?

We all know the food and the building materials are the same stuff, even if it looks like Panera or Starbucks. This style simply screams "wifi inside, bring a laptop!" Is there going to be some crackhead in the corner, using his gov-funded Chromebook to browse YouTube while chowing down on a McFish?

Sorry if this comes across as a bit harsh, but the aesthetic is weird. I understand that businesses need to revamp their image after a while, but woodgrain laminate, steel-frame windows, and monochrome color palettes don't seem to be the right fit.