I think most bitcoiners assign a value to their bitcoin that is many multiples beyond the current fiat value even at ATHs.

That being said I look at my zapping sats much differently than my cold storage sats. I try to zap generously. I zap most comments/replies I get usually at least 40 sats, I zap posts I like minimum 100 sats and I usually zap 1k sats to a post at least a couple times a week. Around once a month I will find something I really want to reward and zap 10k sats.