Why don't people 'self-custody' now? The altcoiners still exist and typical demand for blockspace (without runes) is around 2-3 sats/vb. To me that implies more 'education' is needed... not necessarily more features.

People aren't 'not choosing' to use Bitcoin because they have decided that 'opening a lightning channel' is 'too expensive' (as they spend 5$ on a Starbucks coffee).

They aren't using Bitcoin (hence the real monetary fees being low) specifically because they don't know about it.

Or they have been brainwashed by disinformation from the news... or they haven't been educated or caught on through intellectual curiosity.