Meta Dominates Social Platform Ad Spending

This graphic shows advertising spending across U.S. social media platforms in the first half of 2024, based on data from Sensor Tower.

• More than two-thirds of U.S. ad spending went to Meta Platforms' Facebook and Instagram, totaling nearly $75 billion in H1 2024.
• This trend is seen across many countries globally, including Australia, France, Canada, Germany, Italy, and the UK.
• Between January and August 2024, Instagram witnessed the sharpest rise in growth, at 27%, compared to the same period last year.
• TikTok fell next in line, with 19% growth over the period.