I tried to get a friend (in his 50s, like yours truly) interested a few months back, hoping that the non-btc content (sports, books, tech) that keeps me engaged might also serve as a good entry point to help orange pill him. Alas, he found too much stuff that wasn't up his alley (politically, he and I are not always on the same page), and couldn't ignore it for the stuff that I thought he'd really like.

I'm sure I'll eventually get someone I know interested in SN, but it'll take time.