I think that is what the commentators mean by "kill shot". Many of the articles have multiple kill shots, I think.

That was my difficulty when I used to try to include excerpts. Sometimes I struggled to find ones that packed a strong self-contained punch.

Undisciplined

I have tried that but people reading the articles have sometimes suggested a better "kill shot" for the articles. Kill shot being the heart of the article or argument in the article. My objection to that is that you do not see the reasoning behind the kill shot.

Rothbardian_fanatic

Would you prefer a teaser or the spoiler for an article post?

I've gone through a few iterations of what context I include. Eventually, I settled on just sharing the blurb that the Mises Institute includes and any figures that appear in the article.