One interesting thing about identity-broadcast social media like Twitter/Instagram is people feel empowered to talk to the many like they're demons and idiots because the sense is that your takes only show up in the feeds of people that agree with you (or at least want to see them) and those people are the few. Etiquette and social norms are self-defined so the result is a you-of-a-kind platform and ME-IS-RIGHT-IS-GOOD-IS-SMART.