The best thing about this is the fortuitous feedback loop created:

• each time BTC rises, MSTR market cap rises
• each time MSTR market cap rises, its pro-rata share of NASDAQ 100 increases
• each time is allocated share in NASDAQ 100 increases, the index must decreases the share of other 100 index companies

This creates a game theory scenario where other companies will be strongly incentivized to adopt BTC as a treasury asset.