It becomes coherent when we look at it with the right perspective. I was recently watching a report by a Mexican Youtuber, his videos focus on talking about social issues or problems. In one of his videos, he was mentioning some studies that claim that poor people, us, that is, the majority. (And probably 90% or 95% of the people we know are poor) fall into consumerism to avoid frustration, frustration of not being able to do things of great value, or of not being able to really buy things of value... And we must keep in mind that the system is designed for the masses to behave like this.