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But if the measuring is dumb, that sounds a lot like "scores can be whatever".
Let me give you an example:
I create a new ESG score - the TomLaiesESG. It works by counting the number of "e" letters in the company name. Apple has a score of 1. American Express of 3.
-> That's a dumb score. But it is not subjective, it is highly objective, there is no debating if scores are correct or not.
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