The NRF reports that US holiday season retail sales have increased year-over-year since 2008.
Last year's holiday season sales totaled approximately $964.4 billion. That’s more than double 2004’s figure of $467.2 billion.
Personal Gift Spending
The proportion of Americans purchasing gifts for family has remained largely unchanged over the last 15 years or so.
US Christmas Spend by Age
Breaking things down by age, the 45-54 years age group spends the most, averaging a figure of $1,161.98. At almost half that total, 18-24-year-olds spend the least ($649.81).
Key 2023 American Christmas Spending Stats
- Americans spend on an average $902 on Christmas each year.
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71% of US holiday budgets are assigned to gift purchases
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96% of Americans buy gifts for their families
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Deloitte estimates that Americans spend over $500 a year on non-gift items
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Canadians spend nearly $1,000 more than Americans during the holidays
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On average, men spend 10% more than women on holiday purchases
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The highest-spending Americans over the winter holidays are aged 45-54
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The Northeast outspends the South by around $100 per person each year
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Gift cards are the most popular present to receive
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48% of Americans begin Christmas shopping before the end of October
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More than half (63%) of Americans shop online for holiday purchases
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US holiday sales have grown year-over-year for over a decade
Average Christmas Spending Around the World