I agree that in much of the western world these traditions have outlived their usefulness. For anybody I still engage with for this, which is few, we just give each other a list of things and the other person picks from this list. It's a nice way to get something you wouldn't normally justify buying for yourself.

I'm not sure what, if anything, is good to replace these traditions with. Perhaps they do not need to be replaced. If removing them causes us to lack something, certainly something else will fill that void organically without us needing to pre-divine what it is.